"Hello Mr Tourette, I run a complex financial services company previously known as a bank. Due to the fact we've fucked it right up we need a new logo so no-one knows who we are"
"Yeah I thought it could stand for 'Till Fiddling Cash Rapist"
"Brilliant that's the last thing they'd expect it to stand for. I might get it put on a signet ring so I can punch it into people's faces"