"I need a sign for my new concept mobile restaurant, I wheel you around a supermarket, you buy the food then I heat it up in the microwave under the sea. It's for people that live on the go 24-7-365"
"No problem, that'll look good with a big bit of plywood on top of it"
Later... 'GARY'S SHITHOLE BUSINESS IDEA'
"I've done it on a bendy bit of wire, so when it rains you can flap it over and use it as a roof"
"Yeah, I'm getting a mixed vibe off it"